Salesforce Certified Pardot Consultant Practice Exam

How can a prospect's score be changed?

1. Through manual updates only

2. Through automation rules and completion actions

3. By deleting their record

4. By changing their email address

The correct answer is: Through automation rules and completion actions

A prospect's score in Pardot is designed to reflect their level of engagement and interest in your marketing materials and content. The correct choice emphasizes that scores can be adjusted automatically through rules configured within the system, such as automation rules and completion actions. Automation rules allow you to set specific conditions under which prospect scores will increase or decrease based on their behavior, such as opening emails, clicking links, or visiting specific pages on your website. Completion actions also provide an efficient way to automatically adjust a prospect's score when they complete a certain action, like filling out a form or attending an event. This built-in flexibility and automation ensure that the score progresses accurately and reflects the prospect's interaction with your marketing efforts without the need for manual intervention. It allows for a more dynamic and real-time scoring system, which is essential for timely and relevant marketing strategies. Other options do not align with how scoring is typically managed within Pardot. Manual updates lack the responsiveness needed for a dynamic scoring system, while deleting a record would directly remove the prospect and their associated score rather than adjusting it. Similarly, changing an email address does not influence the engagement-based scoring mechanics.