Salesforce Certified Pardot Consultant Practice Exam

How can a prospect's score be modified in Pardot?

1. Through manual updates only

2. By sending a new email

3. Using completion actions only

4. Manually or through completion actions

The correct answer is: Manually or through completion actions

A prospect's score in Pardot can be modified both manually and through completion actions, which is why this option is the correct choice. Manual updates allow users to adjust a prospect's score directly within their profile based on observations or specific actions that may not be captured through automated processes. This flexibility is crucial in managing each prospect's score accurately and keeping it reflective of their engagement level. Completion actions, on the other hand, are automated responses tied to specific events or interactions that a prospect has with marketing materials. For instance, when a prospect fills out a form or clicks a link in an email, a completion action can be set up to adjust their score accordingly. This allows Pardot to consistently update and reflect a prospect's interest level and engagement automatically. Combining both manual adjustments and completion actions provides a comprehensive approach to scoring, enabling marketers to tailor prospects' scores effectively based on real-time interactions and strategic input. This dual capability is essential for maintaining accurate and actionable insights into prospect behavior within Pardot.