Salesforce Certified Pardot Consultant Practice Exam

How does a form handler submission affect prospect syncing with the CRM?

1. It does not affect syncing

2. It creates a new record in the CRM

3. It updates existing information in the CRM

4. It only tracks engagement metrics

The correct answer is: It updates existing information in the CRM

A form handler submission is a powerful mechanism for integrating external forms with Pardot, and it directly influences the way prospects are synced with the CRM. When a form handler is used to capture data, the information submitted can update existing prospect records in the CRM. This means that if a prospect already exists in the CRM and submits new or updated information through the form handler, Pardot will sync that information to the CRM, ensuring the data remains current and accurate. This updating capability is essential for maintaining a high-quality database, as it allows organizations to track changes in a prospect's information over time, such as contact details or engagement preferences. Consequently, this ensures that sales and marketing teams have access to the latest and most relevant information. While it's also true that form handlers can track engagement metrics and that they can create new records under certain circumstances, the primary immediate effect of a form handler submission on prospect syncing is that it updates existing records in the CRM. This is crucial for effective lead management and for devising tailored marketing strategies based on accurate and updated prospect data.