Salesforce Certified Pardot Consultant Practice Exam

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How long can it take for custom fields created in Salesforce to sync down to Pardot?

  1. Immediately

  2. Up to 1 hour

  3. Up to 4 hours

  4. Up to 24 hours

The correct answer is: Up to 4 hours

Custom fields created in Salesforce can take up to 4 hours to sync down to Pardot. This sync interval is important for Pardot users to be aware of, especially when working with real-time engagements and wanting to leverage updated data for marketing campaigns. Understanding this time frame helps businesses plan their activities accordingly, ensuring that they are not relying on newly created fields for immediate marketing actions or segmentation until they confirm the data has synched appropriately. While some actions or fields may sync immediately, the preferred approach is to account for the up to 4-hour window, which reflects the typical operational timing and helps set realistic expectations for data availability in Pardot.