Salesforce Certified Pardot Consultant Practice Exam

If a prospect clicks on a custom redirect after filling out a form, will their assigned Pardot campaign change?

1. No, it remains the same

2. Yes, if the completion action is set to change it

3. Yes, based on user role settings

4. No, unless manually changed

The correct answer is: Yes, if the completion action is set to change it

When a prospect engages with a Pardot asset, such as a custom redirect, the behavior of the assigned Pardot campaign is influenced by the completion actions associated with that asset. Completion actions in Pardot allow you to automate tasks based on the prospect's interactions, and one of those tasks can indeed involve changing the assigned campaign of a prospect. If the completion action tied to the custom redirect is configured to change the prospect's assigned campaign, then clicking on that redirect after filling out a form will result in a change to their assigned campaign. This customizability allows marketers to strategically manage their prospects' engagement and ensure that they are associated with the most relevant marketing initiative. Therefore, when designed properly, a completion action can dynamically adjust a prospect's campaign assignment based on their interactions, emphasizing the flexibility and targeted marketing capabilities of Pardot.