Salesforce Certified Pardot Consultant Practice Exam

True or False: A filter will work on all visitors including previous ones.

1. True

2. False

3. Depends on the date range

4. Only if the source is tracked

The correct answer is: False

The statement that a filter will work on all visitors including previous ones is false because filters in Pardot are designed to apply to specific visitor data based on the criteria established when the filter is created. Filters typically segment data from the point they are created going forward and do not retroactively apply to past visitor data. When you create a filter, it evaluates currently available data to determine which visitors fit the defined criteria or conditions, meaning any visitors prior to the establishment of the filter may not be included or accounted for. As such, the data reflected by the filter primarily pertains to future interactions and engagements, so the filter does not encompass previous visitors who interacted with the content before the filter was applied. This functionality highlights the need for careful planning when setting up filters to ensure that they align with current marketing initiatives and objectives.