Salesforce Certified Pardot Consultant Practice Exam

True or False: Marking an opportunity as lost changes the prospect's score.

1. True

2. False

3. Depends on the reason for loss

4. Only if a follow-up is not created

The correct answer is: False

When an opportunity is marked as lost, it does not inherently change the prospect's score in Pardot. The prospect score is typically based on engagement metrics such as their interactions with emails, website visits, form submissions, and other activities that indicate interest in your products or services. Marking an opportunity as lost is more of a transactional update rather than an engagement indicator. Therefore, the correct understanding is that the action of marking an opportunity as lost does not influence the prospect's engagement score. It is crucial to note that scoring is designed to reflect engagement, and while losing an opportunity may provide insights into a prospect's experience, it does not directly trigger a scoring change within the Pardot system. This understanding allows for better management of prospect data and aligned scoring practices, focusing on meaningful engagement rather than transactional states.