Salesforce Certified Pardot Consultant Practice Exam

True or False: Opportunities must be manually linked to a Pardot prospect.

1. True

2. False

3. Depends on user permissions

4. Only for inactive prospects

The correct answer is: True

The statement is true because, in Pardot, opportunities are not automatically linked to prospects. This means that the user needs to manually associate a Pardot prospect with an opportunity in Salesforce. This manual linking process allows for greater flexibility and control over which opportunities are linked to which prospects. In practice, this means that marketers can decide when and how to connect their prospects to specific sales opportunities based on criteria that may be unique to their sales process. The ability to manually link opportunities ensures that users can curate their data more effectively and maintain the relevance of their prospects with the corresponding opportunities. In environments where automation is heavily utilized, such as with Salesforce and Pardot integrations, users may still need to take that extra step to ensure accurate data association. This manual process also allows users to manage opportunities tied to prospects that may change over time, ultimately leading to better reporting and analysis of sales activities.