Salesforce Certified Pardot Consultant Practice Exam

What are form handlers in Pardot?

1. Tools to gather feedback from prospects

2. Forms that exclusively use Pardot fields

3. Allows posting data to Pardot using your own form

4. A simplified way to manage prospects

The correct answer is: Allows posting data to Pardot using your own form

Form handlers in Pardot serve as a crucial mechanism for allowing external forms to send data to Pardot. This means that organizations can create custom forms on their own websites and configure those forms to push submission data directly into Pardot, capturing leads and prospects seamlessly into the platform. This functionality integrates with existing web frameworks and allows users to manage how their data is posted, providing flexibility in utilizing their own design and user experience. The true strength of form handlers lies in their ability to collect data from forms that might not be created directly within Pardot. By setting up a form handler, businesses maintain control over their front-end form while still benefiting from Pardot’s back-end processing and lead management capabilities. In contrast to the other options, gathering feedback is only one application of forms, while Pardot fields pertain specifically to forms created within Pardot. The idea of simplification in managing prospects is more related to overall features of Pardot, rather than how form handlers specifically operate. Thus, the option that states they allow posting data to Pardot using your own form accurately captures the core purpose and functionality of form handlers.