Salesforce Certified Pardot Consultant Practice Exam

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What capabilities do sales users have in Pardot?

Full-fledged marketing automation
Access to prospect management functionality
Exporting data lists
Creating drip campaigns

The correct answer is: Access to prospect management functionality

Sales users in Pardot have access to prospect management functionality, which empowers them to effectively track and engage with leads. This includes viewing detailed prospect information, analyzing engagement history, and using insights to tailor interactions. By having access to prospect management, sales users can prioritize leads based on their behavior with marketing content, enabling them to have more informed conversations and improve their chances of closing deals. Prospect management functionality serves as a vital tool for sales teams, allowing them to align their efforts with marketing initiatives and ensure that leads are nurtured appropriately. It facilitates the identification of high-quality leads and supports sales strategies, making it an essential capability for sales users in Pardot.