Salesforce Certified Pardot Consultant Practice Exam

What condition must be met for a prospect record to sync from Pardot to the CRM?

1. The prospect must be assigned in Pardot

2. The prospect must have a valid phone number

3. The record must be more than one week old

4. The prospect must have visited the website

The correct answer is: The prospect must be assigned in Pardot

For a prospect record to sync from Pardot to the CRM, it is essential that the prospect is assigned in Pardot. This assignment indicates that the prospect has been qualified and identified as a lead worthy of further engagement and tracking. When the prospect is assigned, it ensures that there is a responsible user or team within the organization actively managing the relationship. The assignment serves as a trigger for synchronization, allowing Pardot to effectively manage the lead and ensure that all relevant data is pushed to the CRM for continued interaction and follow-up. In contrast, while having a valid phone number, a record being older than one week, or the prospect visiting the website may be important for other aspects of lead management or marketing strategies, none of these conditions are prerequisites for syncing a prospect record to the CRM from Pardot. For synchronization to occur, the key focus remains on the assignment of the prospect in Pardot.