Salesforce Certified Pardot Consultant Practice Exam

What defines a visitor in Pardot?

1. A person who submits a form

2. A person tracked using Pardot but without an email address

3. A user with an account in Pardot

4. A returning user who has previously interacted

The correct answer is: A person tracked using Pardot but without an email address

A visitor in Pardot is defined as a person tracked using Pardot who does not yet have an email address associated with their record. This means that Pardot can monitor and record the activities of individuals even if they have not engaged directly through a form submission or logged in with an account. This tracking capability allows marketing teams to gather valuable insights about potential customers, including their browsed pages and interactions with marketing materials. The other options describe different behaviors or attributes but do not accurately encompass the core definition of a visitor. For instance, someone who submits a form is elevated to a lead or contact in the system, establishing a more concrete relationship. A user with an account in Pardot is already defined as a specific type of entity within the platform, while a returning user implies a recognized identity, which moves beyond the visitor stage. Overall, tracking visitors without an email enables a broader understanding of user interactions with the brand before formal conversion.