Salesforce Certified Pardot Consultant Practice Exam

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What functionality does the Data.com connector offer?

Export data to external applications
Jump into Data.com results for prospects or their companies
Automatically update prospect scores
Generate campaign reports

The correct answer is: Jump into Data.com results for prospects or their companies

The Data.com connector offers the functionality to jump directly into Data.com results for prospects or their companies. This is particularly valuable for organizations looking to enhance their prospecting and lead generation processes. With the connector, users can seamlessly access enriched data on prospects, including their companies, which helps in better informing marketing strategies and sales tactics. Having direct access to comprehensive and updated data allows users to make informed decisions about leads and engage them effectively, ultimately improving the efficiency of marketing and sales efforts. This feature is designed to facilitate the integration of external data into an organization’s existing database, leading to a more robust and informed database of potential customers or clients.