Salesforce Certified Pardot Consultant Practice Exam

What is a characteristic of completion actions in Salesforce Pardot?

1. They run for all prospects and visitors indiscriminately.

2. They can execute on image files.

3. They do not execute if filtered activities are involved.

4. They can run multiple times for the same prospect.

The correct answer is: They do not execute if filtered activities are involved.

Completion actions in Salesforce Pardot are designed to be triggered as a result of specific interactions a prospect has with your marketing materials. A key characteristic is that they are selective in their execution based on defined criteria and interactions. The statement regarding filters is particularly relevant. Completion actions are indeed influenced by the context of the activity; if certain conditions are defined within a campaign or a specific setup, they may not execute if filtered activities are part of that context. This means that the completion actions are designed to respond to particular interactions rather than running indiscriminately for all prospects and visitors. For example, if a completion action is set up to trigger only when a prospect engages with a particular asset, then it will not execute if the interaction falls outside of those defined parameters or if certain filters are applied that exclude that interaction. This characteristic allows marketers to tailor their responses and actions specifically to relevant interactions, optimizing engagement based on meaningful criteria. Options that suggest indiscriminate execution, execution on file types that do not represent interactions, or suggesting that completion actions can run repetitively without restrictions do not accurately reflect the controlled nature of how completion actions operate in relation to the activities and filters within Pardot.