Salesforce Certified Pardot Consultant Practice Exam

What is the difference between a submission and a conversion?

1. A submission is the completion of a form; a conversion occurs when an anonymous visitor is identified.

2. A submission requires a known email; a conversion does not.

3. A submission is optional; a conversion is mandatory.

4. A submission relates only to automated forms; a conversion relates to manual forms.

The correct answer is: A submission is the completion of a form; a conversion occurs when an anonymous visitor is identified.

The distinction between a submission and a conversion lies in the process of the visitor interaction with forms on a website. A submission represents the action of a visitor completing a form, such as a contact form, a sign-up form, or a request for more information. This action can be performed by both known and anonymous visitors. Conversely, a conversion refers to the event where an anonymous visitor's information is captured and transformed into a known lead or contact. This typically occurs after a form submission when the system gathers details that enable the identification of the visitor, thus moving them from an anonymous state to a known one. Understanding this difference is crucial in marketing automation and lead generation strategies, as it helps in assessing the effectiveness of forms and the overall funnel performance. By capturing submissions, organizations can gather data, but it is the conversion that signifies a successful transformation of engagement into a meaningful lead opportunity.