Salesforce Certified Pardot Consultant Practice Exam

What is the primary function of a form handler?

1. To automate email responses

2. To collect and send data to Pardot

3. To create landing pages

4. To design surveys

The correct answer is: To collect and send data to Pardot

The primary function of a form handler is to collect and send data to Pardot. Form handlers allow you to integrate external forms with Pardot, enabling the submission of collected data directly to Pardot’s database. This process is crucial for managing leads and tracking user interactions properly. By using a form handler, you can create a seamless data flow without needing to build a form directly within Pardot itself. This functionality is especially beneficial because it allows organizations to maintain existing web forms on their websites while still capturing leads and engagement data in Pardot effectively. It ensures that data from various sources is processed uniformly, allowing for better marketing automation and lead nurturing strategies. While options like automating email responses, creating landing pages, and designing surveys are valuable marketing tools, they do not reflect the primary role of a form handler. Form handlers do not generate landing pages or surveys directly; instead, they focus on facilitating the transfer of information from an external form into Pardot for further processing and analysis.