Salesforce Certified Pardot Consultant Practice Exam

What method can be used to apply an action to a prospect who views a specific page of a website?

1. Use page actions

2. Send an email alert

3. Create a new prospect record

4. Automatically assign a new score

The correct answer is: Use page actions

Using page actions is the correct method to apply an action to a prospect who views a specific page of a website. Page actions in Pardot allow marketers to automate interactions based on user behavior, specifically the pages they visit. By setting up a page action for a particular URL, you can specify various outcomes, such as assigning a score, notifying users, or triggering other automated processes, directly tied to the page viewed by the prospect. This targeted approach helps in not only tracking visitor engagement but also in nurturing leads based on their behavior. It reflects a more personalized marketing strategy, where interactions can be customized based on the content a prospect is interested in. Other options, such as sending an email alert or creating a new prospect record, do not directly respond to behavior on specific pages. While they serve important functions, they do not facilitate real-time actions based on a prospect's website interaction in the same way that page actions do. Automatically assigning a new score is also a potential outcome of page actions, but page actions themselves encompass a broader range of functionalities specifically designed for this use case.