Salesforce Certified Pardot Consultant Practice Exam

What metrics are included in form reports?

1. Total views and total errors

2. Total submissions and lead generation rate

3. Total clicks and bounce rate

4. Total downloads and error rate

The correct answer is: Total views and total errors

Form reports are essential for measuring the effectiveness of forms used for lead generation and engagement within Pardot. The most relevant metrics provided in these reports typically focus on assessing user interactions and the overall performance of the forms. The correct answer includes total submissions and lead generation rate, which are key indicators of how well a form is performing. Total submissions helps you understand how many users actually completed the form, indicating the form's ability to capture leads. The lead generation rate further contextualizes the performance by showing how effective the form is in converting visitors into leads, providing actionable insights for optimizing efforts. In contrast, total views and total errors, while they may provide some insights, do not directly correlate to the most critical outcomes that reflect form success in terms of lead generation. Other options like total clicks and bounce rate or total downloads and error rate, while relevant in different contexts, do not specifically highlight the key performance indicators associated with form reports in Pardot. Hence, focusing on submissions and lead generation gives a clearer picture of form efficacy.