Salesforce Certified Pardot Consultant Practice Exam

What must you do to track ads in Adwords for Pardot?

1. Enable automatic tracking

2. Manually append tracking parameters

3. Link directly with Salesforce CRM

4. Use predefined tracking templates

The correct answer is: Manually append tracking parameters

To effectively track ads in AdWords for Pardot, manually appending tracking parameters is essential. By doing this, you ensure that specific attributes are included in the URLs for the ads, allowing Pardot to recognize the source of traffic and attribute it correctly to the campaign, ad group, or keyword. This method provides control over the data being tracked, as it allows marketers to specify the exact parameters that meet their tracking needs. Instead of relying solely on automatic solutions, manually appending tracking parameters gives a higher degree of customization and guarantees that the necessary data points are captured and reported in the Pardot platform. Key parameters can include UTM codes, which help define campaign sources and mediums, enabling more precise data analysis. Other approaches, such as enabling automatic tracking, may not provide the same level of specificity or could be constrained by default settings. Linking directly with Salesforce CRM typically pertains to data synchronization and management, rather than ad tracking. Using predefined tracking templates can streamline the process but may still require manual adjustments to suit particular marketing goals. Thus, the most effective practice remains the manual method of appending tracking parameters for accurate and tailored ad tracking in Pardot.