Salesforce Certified Pardot Consultant Practice Exam

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What occurs if a prospect is removed from a drip program and then re-added?

They restart the drip from the beginning
They resume where they left off
They are permanently removed
They can skip phases

The correct answer is: They resume where they left off

When a prospect is removed from a drip program and then re-added, they resume where they left off in the sequence. This behavior is designed to make the marketing automation process more efficient and user-friendly. By allowing prospects to continue from their last engaged state, it ensures that they are not inundated with content they have already received, making the overall experience more tailored and relevant. This approach also helps maintain the continuity of the engagement strategy, ensuring that prospects receive timely and pertinent communications that align with their previous interactions. The objective is to facilitate a more personalized journey that respects the prospect's prior engagement while minimizing redundancy.