Salesforce Certified Pardot Consultant Practice Exam

What occurs when an opportunity is linked to a prospect in Pardot?

1. The prospect's score increases automatically

2. An activity is recorded in the prospect's activity record

3. The opportunity is added to the campaign details

4. The company information is updated

The correct answer is: An activity is recorded in the prospect's activity record

Linking an opportunity to a prospect in Pardot results in an activity being recorded in the prospect's activity record. This integration helps marketers and sales teams keep track of all interactions related to the prospect. When the opportunity is linked, it creates a clear historical account of that prospect's engagement and activities within the Pardot system, providing valuable context for future communications and strategies. The reason why this activity log is crucial is that it aids in reporting and analytics, allowing teams to measure how many opportunities are being created from specific prospects and the effectiveness of outreach efforts. By recording this event, Pardot establishes a complete picture of the prospect's journey and the engagement level with the sales team. Other options may suggest different functionalities that do occur within the Salesforce ecosystem, but they don’t accurately describe the specific action taken at the moment an opportunity is linked to a prospect in Pardot. For example, while the prospect's score can increase based on varying interactions, this does not automatically happen as a direct result of linking an opportunity.