Salesforce Certified Pardot Consultant Practice Exam

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What report allows you to see how many net new prospects your site is generating?

Prospect Activity Report
Conversions Report
Visitor Analytics Report
Lead Generation Report

The correct answer is: Conversions Report

The Conversions Report is specifically designed to track how many net new prospects are generated through various channels and sources. This report provides insights into the number of visitors who have taken action on your site, such as filling out forms or signing up for newsletters, thereby converting from mere visitors into prospects. By focusing on conversions, this report allows businesses to evaluate the effectiveness of their marketing efforts in capturing new leads. It details the different conversion points, such as landing pages or calls-to-action, helping marketers understand which strategies are bringing in new prospects. In contrast, while other reports like the Prospect Activity Report and Visitor Analytics Report provide valuable data on existing prospects and overall visitor behavior, they do not specifically highlight the net new prospects generated. The Lead Generation Report tends to focus more broadly on lead sources rather than the specific net new prospects, leaving the Conversions Report as the optimal choice for capturing new leads from site activity.