Salesforce Certified Pardot Consultant Practice Exam

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What typically causes a sync from the CRM to Pardot?

Updating prospect email addresses
Tracking page views
Updating assigned user for a lead or contact
Importing prospects into Pardot

The correct answer is: Updating assigned user for a lead or contact

A sync from the CRM to Pardot is typically triggered by a change to the data within the CRM itself. Updating the assigned user for a lead or contact is a significant event in the CRM that indicates a change in the management or responsibility of that record. This action can lead to an update in Pardot to reflect who is responsible for the prospect, ensuring both systems have consistent information regarding user assignment. Other actions, such as updating prospect email addresses or tracking page views, are typically managed within Pardot and capture behavior or details that are not directly tied to a sync action. Importing prospects into Pardot also doesn't initiate a sync; rather, it is a process that adds new records to Pardot from external sources. Thus, the most relevant trigger for a sync from the CRM to Pardot is indeed the updating of assigned users, as it requires both systems to align on the current lead or contact management.