Salesforce Certified Pardot Consultant Practice Exam

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What typically triggers completion actions in Pardot?

  1. Initial visits to the website

  2. Form submissions

  3. Email opens

  4. New prospects being added

The correct answer is: Form submissions

In Pardot, completion actions are typically triggered by form submissions because this event signifies a clear engagement from a prospect. When someone fills out a form, they are providing valuable information and expressing interest in a specific offer, content piece, or inquiry related to your business. This action not only captures the prospect's data but also indicates that they have taken a step in the buyer's journey, making it an appropriate moment to execute follow-up actions. By using completion actions in response to form submissions, marketers can automate processes such as sending a confirmation email, adding the prospect to a specific list, or notifying a sales rep. This helps streamline workflows and enhance lead nurturing. While initial website visits, email opens, and new prospects being added can initiate various activities in Pardot, they do not represent the same level of engagement and intent as a form submission. For instance, a website visit may occur without any actual interaction or intention from the prospect, email opens can happen without significant follow-up actions being necessary, and adding new prospects doesn’t indicate any further engagement unless they interact with marketing assets. Therefore, form submissions stand out as the primary trigger for completion actions in Pardot.