Salesforce Certified Pardot Consultant Practice Exam

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What user action can immediately cause a prospect to sync to your CRM?

  1. Editing prospect information

  2. Clicking the "synchronize with CRM" link

  3. Importing a list of prospects

  4. Updating campaign assignments

The correct answer is: Clicking the "synchronize with CRM" link

The action that immediately causes a prospect to sync to your CRM is clicking the "synchronize with CRM" link. This feature is designed for real-time data synchronization between Pardot and the CRM system. When a user manually clicks this link, it triggers an immediate update, ensuring that any recent changes or activities related to the prospect in Pardot are reflected in the CRM without delay. Other actions, such as editing prospect information or updating campaign assignments, might eventually lead to a sync, but they don't guarantee immediate synchronization unless the manual sync action is performed. Importing a list of prospects involves a broader process where multiple records are added at once, and synchronization occurs according to the import settings, which can also delay immediate updates. Therefore, clicking the synchronization link is the most direct way to achieve an instant sync.