When a known prospect forwards an email, what is pre-populated in the form when the forwarded recipient clicks a tracked link?

When a known prospect forwards an email and the recipient clicks on a tracked link within that email, the form that appears will be pre-populated with the sender's information. This is because Pardot captures the known prospect's details, such as their name and email address, which allows for seamless data collection and tracking of engagement.

This feature is particularly valuable in marketing, as it supports the idea of social sharing and referral marketing. By ensuring that the forwarded recipient experiences a personalized engagement rather than encountering a blank form or generic campaign information, it enhances the likelihood of conversion. Therefore, the relationship established by the original sender is leveraged to ease the experience for the new recipient, maximizing the potential for further interaction and relationship building.