Salesforce Certified Pardot Consultant Practice Exam

Which data points are not pre-checked in the Data.com connector?

1. Revenue and Employees

2. First Name and Last Name

3. Address and Phone Number

4. Job Title and Industry

The correct answer is: Revenue and Employees

In the context of the Data.com connector within Salesforce, it is important to understand which data points might require manual selection. The key aspect is that certain fields, such as Revenue and Employees, are not automatically selected when using the connector for data enrichment or enhancement. These data points, Revenue and Employees, are particularly sensitive and variable across different organizations and business contexts. This means that users must assess the applicability and relevance of these figures to their specific needs. It could be the case that not every organization will want to include this financial data or employee count, which is why they are not pre-checked. Users are given the option to selectively include these fields based on their specific data acquisition goals. In contrast, other data points, such as First Name and Last Name, are typically essential for identification purposes; therefore, they are usually pre-checked. Similarly, Address and Phone Number are fundamental for contact detail completeness and making connections with leads or customers. Job Title and Industry are also often pre-checked as they provide key contextual information about the individual’s role and the business environment. Understanding the context helps clarify why Revenue and Employees are not pre-checked, focusing on the need for careful consideration and user discretion about including such sensitive information in their data management