Salesforce Certified Pardot Consultant Practice Exam

Which of the following prospect activities will sync with your CRM?

1. Only form submissions

2. Form submissions and unsubscribing

3. Form submission, landing page submission, and unsubscribing form emails

4. Only landing page submission

The correct answer is: Form submission, landing page submission, and unsubscribing form emails

The correct answer encompasses a broader range of activities that sync with your CRM system. In your CRM, it's crucial to track multiple forms of engagement that prospects have with your marketing efforts. Form submissions, landing page submissions, and unsubscribing from emails are all significant indicators of a prospect’s interaction with your brand and can provide valuable insights into their behavior and preferences. When prospects fill out forms, whether on your website or through dedicated landing pages, this data helps create a comprehensive profile in your CRM that reflects their interests and stages in the buyer journey. Additionally, when prospects unsubscribe from emails, it’s vital to record this action to ensure compliance with regulations and to maintain an accurate understanding of your audience engagement. Syncing these activities allows for better targeting and personalization of future marketing efforts and can improve overall customer relationship management. Therefore, this option accurately describes the activities that enhance the data exchange between Pardot and your CRM system, providing a complete view of prospect interactions.