Salesforce Certified Pardot Consultant Practice Exam

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Which report tracks the success of a form on your site?

Engagement Report
Form Report
Heat Map Report
Landing Page Report

The correct answer is: Form Report

The Form Report is designed specifically to track the performance and success of forms on your site. It provides valuable insights into key metrics such as the number of views, submissions, and conversion rates associated with each form. This allows marketers and consultants to evaluate how effectively a form captures leads and engages users. In contrast, the Engagement Report focuses more broadly on the overall interactions with different types of content or campaigns rather than isolating form performance. The Heat Map Report visually represents user engagement across a webpage but does not directly evaluate form success. The Landing Page Report assesses the performance of landing pages, which may contain forms, but it does not analyze the forms separately from other content on those pages. Therefore, the Form Report is the most appropriate choice for tracking the specific success metrics of forms on a website.