Salesforce Certified Pardot Consultant Practice Exam

Which statement is true about the sync of prospect records?

1. All prospect records sync regardless of assignment

2. Only assigned prospects sync

3. Unassigned prospects create new CRM records automatically

4. Records only sync on a daily basis

The correct answer is: Only assigned prospects sync

The statement that only assigned prospects sync is accurate because in Salesforce and Pardot, synchronization of prospect records primarily occurs for those that have been assigned to a specific user or have been otherwise qualified for syncing to the CRM system. This means that only those records that have been actively handled by an assigned user will be updated or pushed to the CRM, ensuring a more organized and manageable approach to data flow between Pardot and Salesforce. Unassigned prospects are generally not included in this sync process as there needs to be a designated owner for records to streamline the workflow in sales and marketing alignment. Additionally, while sync frequency can vary, it is not restricted solely to a daily basis; records may sync in real-time or at other intervals as configured, making the sync process flexible and responsive to business needs. Therefore, the focus on only assigned prospects reflects the platform's design to promote accountability and targeted engagement within the sales process, allowing users to prioritize their follow-ups effectively.