Salesforce Certified Pardot Consultant Practice Exam

Why should you set a form to Always Display?

1. To ensure it adapts to user trends

2. To always show the form for returning users

3. To track user interactions better

4. To optimize mobile responsiveness

The correct answer is: To always show the form for returning users

Setting a form to Always Display ensures that it is consistently presented to returning users. This strategy can significantly enhance the user experience by allowing previously engaged prospects to access the form without additional navigation or searching on the page. For returning visitors, having consistent access to the form can increase form submissions, as these users may already be familiar with what they need to fill out and how to interact with the platform. By maintaining visibility for forms, businesses can capitalize on existing interest and encourage interactions that might lead to conversions or further engagement. This is particularly beneficial in scenarios where the form pertains to regular opportunities, such as signing up for events, downloading resources, or applying for services. Although other options mention important aspects of form usage, such as tracking user interactions or optimizing for mobile, they do not specifically address the direct benefit of ensuring frequent users have unhindered access to the form, which is the main reason why Always Display is a strategic choice.